Starting your own business may seem overwhelming, especially when you do not know where to begin. You may already be on the business journey but stuck, especially with the global uncertainty. You may need to rebrand but do not know how. This course aims to help learners navigate through these scenarios with practical steps, guidelines and tips to start, progress and enjoy the business journey. This 4 week distance learning course will introduce you to the business environment enabling you to identify the business model suitable for you. You will start the processes of creating or revising a functional business plan, identify your niche area, how to rebrand if required in our current climate, applying different tools and techniques including vision boards, SWOT Analysis. You will understand why your vision and mission statement is vital to the business identity plus more. You will learn additional ways to connect with your clients and promote your products in order to satisfy your clients and ensure your venture is profitable. We will research and learn from successful businesses and entrepreneurs within the industry to build confidence, expand your knowledge base, find out how they are dealing with change, engage with likeminded people and develop the right mind-set to compliment the already acquired balloon display skills.